Donegals
In 1898 Scottish textile manufacturer Alexander Morton formulated a concept: set up a rug weaving business in the West that used the time-tested, hand-knotting techniques of the East, but employed exciting new design concepts in keeping with La Belle Epoch creativity and other current design trends. It also claims lineage from the late 19th Century Arts and Crafts Movement which favored traditional British design opposed to neo-classicism in Britain and America.
He began operations in the town of Killybegs on the west coast of Ireland, County Donegal.